Genova Impresa, the magazine of Confindustria Genova, talks about Colouree in its December issue dedicated to territorial marketing
tailor made solutions
With Colouree, the search for real estate becomes highly customizable
author:
Luca Famularo
Marketing Analyst @Colouree
Master's graduate in Marketing Management, Marketing e Strategy alla Bologna Business School. Esperto in indicatori di sostenibilità aziendale, in Colouree ricopre responsabilità di Marketing Analyst e di Comunicazione.
[excerpt from the article by Genova Impresa]
With Colouree, the search for real estate becomes highly customizable
Through its simple and intuitive web platform, Colouree provides professional and highly in-depth analyzes on the value of buildings, homes and establishments in urban areas around the world, relating them both to contextual factors and to the filters indicated by the user in research stage.
The startup is aimed at various target customers: from real estate funds and investors to professionals and planners, from public administrations to private citizens.
Il complesso algoritmo che sta alla base della ricerca, infatti, è altamente personalizzabile: supports the most effective location, purchase and investment decisions by identifying the properties and contexts that best meet the user's needs.
Depending on the starting point indicated by the customer, which can be the search for a living space, a company or production site, or more, the system attributes different weights to all the contextual factors that come into play: from the geo data - referenced, related to trade, mobility, services in the area, to morphological ones, such as distances, accessibility, concentration. In short, the system collects data on everything that, in one way or another, can influence people's behavior, to find a result that is really "tailored" to the customer
The main international observers, such as PWC, EY, McKinsey, CBRE and Deloitte, agree that the world of Real Estate, while constituting one of the largest global markets (equal to over 14% of global GDP), is among those that suffer from a greater backwardness in terms of innovation and the diffusion of new technologies.
«This "backwardness" - Pisani intervenes -, combined with the size of the market and the pressure given by the continuous changes in habits and expectations taking place in contemporary society, represents an extraordinary opportunity for the development of new solutions. Opportunities that we have tried to make the most of"
One of the strengths of the innovative Colouree is that of relating information deriving from various specialist and "vertical" sources, collecting in the same container data relating to mobility, energy, services, the profile of the inhabitants of a specific urban area and more.
This is content normally reviewed by different stakeholders, and with different backgrounds. However, the platform is able to synthesize them horizontally and make them usable, with a common language, to all possible users.
In addition to entrepreneurs, traders, property developers and private citizens, it is above all public administrations who turn to Colouree, which can request specialized services on ad hoc projects.
«Nell’ambito del programma Horizon 2020, per esempio, con il Nature4cities project, we are working on the evaluation of the benefits deriving from the use of "nature based solutions" within urban areas - continues Pisani -. The results obtained from the study and the hypothesized impact scenarios will serve to guide the choices of the administrations on the introduction of green solutions".
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