What is the contribution that companies in the PropTech world are bringing to the real estate sector, and what is the role of the so-called Big Data?

author:

Luca Famularo

Marketing Analyst @Colouree

Master's graduate in Marketing Management at the Bologna Business School. Expert in corporate sustainability indicators, in Colouree he holds Marketing Analyst and Communication responsibilities.

Without the context, a building would be a bit like a boat whose value does not depend on the sea it sails or the port that hosts it. But everyone knows that this is not the case, and the context is precisely one of the variables that most influences, and can sometimes subvert the value of a property regardless of its intrinsic characteristics.

ll contesto influenza il real estate value? And if yes, how much?

In real estate valuation, for many insiders, it is no longer sufficient to indicate a number as a reference price.

Considering that every sale is the result of subjective and non-objective elements, it is difficult to imagine that the same conditions (motivation for buying and selling) are repeated. So why should the same price repeat itself?

The thought that makes its way is to assign a series of indices to the property, indications that should indicate its desirability according to the context and possible valorisation.

Colouree works in this direction by scanning the context and identifying pluses and minuses of an area (green spaces, pollution, traffic, connectivity, services, composition of the real estate assets by type…).

The issue is complex and arouses much debate among those involved in evaluation.

"I Involved Nicola Pisani, CEO of Colouree, in a chat about #LoSgabello, to understand the possible developments of this technology based on the access and processing of #OpenData"

Gerardo Paterna – blogger and real estate expert

Use of Data in PropTech

Colouree è impegnata nello sviluppo di soluzioni di location intelligence of the urban space rivolte al mercato market e dellasmart city.

The growing interest in these solutions is supported by the possibility of working on increasingly consistent and increasingly reliable data. Albeit with some slowness compared to other sectors that have embraced the "paradigm 4.0” il Real Estate sta guardando con crescente attenzione alle innovazioni che arrivano dalle imprese e dalle startup che uniscono i temi del “Property” with those of the “Technology“, hence the acronym PropTech.

Today, even more than in the past, it seems to be technological innovation that constitutes one of the most important levers of the transformations, even radical ones, which will have cities as their chosen places, and the centrality of the needs of each individual inhabitant, as focus.

In questo orizzonte la Location Intelligence e l’analisi dei Geo-referenced Big Data può aiutare a comprendere meglio le caratteristiche uniche del contesto di qualsiasi immobile o quartiere, a partire dalle specifiche esigenze e stili di vita di chi lo sta valutando, supportando decisioni più smart e svelando opportunità nascoste.

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