November 14, 2022
Mercoledì 13 febbraio, Hotel la Scala, Milano.
Nicola Pisani, executive di Colouree, interviene all’interno dell’evento “Il Marketing nel Real Estate”- Coinvolgere e conquistare il “consumatore immobiliare”: idee, strategie e strumenti.
autore:
Luca Famularo
Marketing Analyst @Colouree
Master's graduate in Marketing Management, Marketing e Strategy alla Bologna Business School. Esperto in indicatori di sostenibilità aziendale, in Colouree ricopre responsabilità di Marketing Analyst e di Comunicazione.
Under the push of new lifestyles, increased mobility and diversification of needs, the real estate offer has changed profoundly, and the same goes for demand. Accustomed to the paradigms of social networks and the web, even "real estate consumers" require instant and comparable information, relationships based on trust and transparency and immediate responses: a challenge, particularly in the residential sector, which requires the adoption of unprecedented paradigms and languages .
Today the real estate product is designed, promoted and communicated in the same way as a real consumer good: a development process that requires the radical transformation of commercial and marketing strategies and the adoption of complex engagement and communication models.
The innovation of real estate sales models and services is the central theme of the new edition of the conference, which, starting from the analysis of the expectations of those who buy or rent a house, highlights the key elements for offering unique and effective buying experiences.
The intervention schedule:
BIG DATA AS A TOOL TO REDUCE THE DISTANCE BETWEEN REAL ESTATE SUPPLY AND DEMAND
- From possession to use: ongoing revolutions in real estate demand and the role of Big Data
- Analytics to make purchasing decisions faster and more effective
- Big Data to increase involvement and satisfaction in the real estate purchase process
- The frontier of innovation: practical cases
“The pressure of the social and demographic changes underway and the shift in user expectations increasingly from the concept of “possession” to that of “use” are changing the drivers of the value of a property at the root.
Within these important challenges and opportunities, the use of analytics and big data appears very promising both for improving the performance and operations of the construction and real estate supply chain, and for improving the customer relationship, aligning the offer to the profound changes taking place in the methods of choice, use and purchase of built spaces.”
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