author:
Master's graduate in Marketing Management at the Bologna Business School. Expert in corporate sustainability indicators, in Colouree he holds Marketing Analyst and Communication responsibilities.
At MIPIM, Genoa presents its redevelopment and revitalization plan for the city with the precise mission of capturing the attention of operators and possible investors on the main redevelopment projects of the Eastern Waterfront and Hennebique, and promoting other developments related to the implementation of the Fiumara-Boccadasse cycle path and the Urban Plan project for sustainable mobility.
To attract investors, it is also increasingly necessary for cities to speak their language: that of data.
Grazie alla collaborazione con Colouree le azioni di promotion e territorial marketing di GENOVA possono essere supportate da un sito web dedicato GenovaMeravigliosa dove è possibile comprendere a fondo la complessità e le opportunità della città anche attraverso l’accesso ai Colouree thematic map data and analytics.
Vedi un esempio HERE
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