Experiences, feelings and people needs are transforming the Real Estate market, the surroundings already have equal importance of the property itself.


Space as a Service

Through the last years created the technological landscape has changed our world radically. People think that everything should bring profit. Even the built-up area is perceived not like a product (property) anymore, but as a service, which, selected and used in an efficient way, helps to earn money.


colouree location analytics the importance of the surroundings in real estate markets

Nowadays best working accomodation platform Airbnb do not own any property, taxi companies like Uber, Taxify and others do not have many cars or permanent drivers, everyone can work and use its own cars registered by mobile application. Most popular social portal Facebook share lots of information, but itself they are not creating any news, almost all online selling companies  are not manufacturing products and so on.

This endless list shows that the most important thing now is to recognize needs of your customer, not to have or produce exclusive product.

Clients want to participate in the choosing and buying process online, get as much information as possible.


The same tendencies we can notice in the real estate market

Space here is playing the most important role because the house or office itself is no longer the most important factor.

People want to be aware of the location and accessibility of green areas, restaurants, nightlife and leisure facilities, public transport, parking space, kids playing grounds; they want to be aware of the frequency of traffic jams, level of pollution, and many more factors.

Depending on amenities, agencies or owners are setting prices and the customers understand for what they are paying. Real estate is not only about real estate anymore, and we cannot use the same strategies and communications as we used to before. Now, everything is about people experiences and feelings. Businessmen, future tenants, and real estate agents search for information on the potential places of interest before making any buying decision.

Collecting and analyzing all the necessary details concerning the location and its surroundings takes a lot of time and requires extra expenses.

if you do not have that much time, Colouree tech platform can help you out.


Enabling Space as a Service in real Estate Market

The easy-to-use tool provides professional analysis with the results reflected in a visually appealing way, using short explanations, charts, etc.

Colouree gives an opportunity for its users to get geo-referred data analyzed in real time to match their users’ preferences in terms of their or their clients’ business needs and/or lifestyle and, therefore, make smarter business decisions.
As a self-service model, Colouree location analysis tool is available for any non-expert users, who wish to participate in the analyzing process and do not need to keep the obtained data permanently. The customer simply needs to select an approximate location or an exact property on the map. Then – customize the factors or amenities they want to include in the location analysis. As a result, the results of the analysis and built-up area rating will appear on the screen.

Using its algorithm, Colouree collects and provides information not only on the places but also on the most common customer needs and requirements.

Therefore, both “the offer” and “the demand” sides of the market can benefit in terms of the time and money saved on the investigation and mutual communication, which, in addition, results in higher customer satisfaction.


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